
The Story
A professional sulfate-free shampoo with a luxurious, ultra-creamy texture that gently cleanses the fiber while smoothing and reinforcing hair keratin. Long-lasting smoothness, frizz & volume control.
Benefits:
-
Deeply nourishes and hydrates hair
-
Reshapes and smooths hair keratin
-
Provides instant shine
-
Controls frizz and volume
-
Locks in up to 2 weeks of smooth, frizz-free hair when used in the full routine*
-
Suitable for all hair types
-
Alcohol and artificial colorant free
*Instrumental tests with full Keratin Alpha Sleek routine (shampoo, mask, smooth transformer, and leave-in).

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
A professional sulfate-free shampoo with a luxurious, ultra-creamy texture that gently cleanses the fiber while smoothing and reinforcing hair keratin. Long-lasting smoothness, frizz & volume control.
Benefits:
-
Deeply nourishes and hydrates hair
-
Reshapes and smooths hair keratin
-
Provides instant shine
-
Controls frizz and volume
-
Locks in up to 2 weeks of smooth, frizz-free hair when used in the full routine*
-
Suitable for all hair types
-
Alcohol and artificial colorant free
*Instrumental tests with full Keratin Alpha Sleek routine (shampoo, mask, smooth transformer, and leave-in).












